Love Stories

Love Stories was founded in Amsterdam, the Netherlands, in 2013 by Dutch interiors stylist Marloes Hoedeman. While wandering a department store, she was frustrated by the lack of lingerie options available to her — either constricting shapewear, super-sexy push-ups or sports bras — and was further surprised to learn that most lingerie brands are owned by men. Inspired to create the fun, comfortable styles she’d want to wear herself — and with a vision to shake up the lingerie industry — Love Stories was born.